Thursday, February 17, 2011

On Page SEO

On page SEO or search engine optimization is making sure that your website is as search engine friendly as possible. If your website is not optimized then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

Domain Name as a Keyword/ Keywords in URL:
If your domain name represents your keyword or a phrase, you have just got a flying start. Use your keyword in URL as much as you can. For Example:
http://technologycure.blogspot.com/SEO
http://technologycure.blogspot.com/OnPageSEO

Dynamic Page Title:
The page title is probably the most important thing from On-Page SEO (Search Engine Optimization) point of view. Ideally you should have unique and dynamic page title for each page of your site that reflects the page content. Title length must be 10 – 60 characters long with no special character is recommended.
<title>SEO – On Page SEO, Search Engine Optimization, SEO Experts </title>

Unique Page Content:
The page content is the most important thing for On-Page SEO (Search Engine Optimization). Ideally you should have unique page content for each page. The page content consists of 3-7% keywords and 1-2% secondary keyword/phrase. The content must not be too long so that the user gets bored. Remember, it’s all about the user who get benefit from your content and in return you will get fruit from them.

Reflects Your Product Details Using Meta Title and Description:
Meta titles and descriptions are the second most important on-page SEO element (when it comes to what is getting indexed by the search engines). Google might use this as a snipped for your page in the search results – as sometimes Google may choose to use a snippet from your page’s visible text if it matches better the user’s query. Alternatively, if your site is listed in the Open Directory Project, Google might use the description provided there.

Write Clean Code:
Try to follow the W3C standards and write clean indented code as much as you can. Today, Google index billions and billions of webpage’s, and their index is roughly 100 million gigabytes. A Google bots or crawler visits a page, saves the content and follows the links from that page to the pages that are linked to it and repeating this process over and over again until it has crawled billions of pages over the web. So, try to optimize your code and content as well.

Use Internal Linking Effectively:
This is the simplest and one of the most powerful onpage SEO elements. Internal structures help you in a great way. It helps people read along related posts properly and you get anchor text link from a thematic site and search engines find it easy to reach your new content and index it. So always keep your internal structure such that your old and indexed posts should point to your latest post, so it will get indexed faster and hence ranked higher. If your article or content are large use bookmarking at the top of the article so that the user get to the right position and hence increases your internal linking.

Use <a href> & <img> Tags Smartly:
The anchor tag or the <a> tag and image tag or the <img> tag, is one of the most important html tags in terms of onpage SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.
The <img> tag can be more effective if title and alt properties smartly as google does crawl image but it does read the alt and title properties.

Use H1, H2, H3, …, H6 Tags Appropriately:
Use heading tags in your content appropriately. Use H1 tag for page headlines and, preferably for the targeted keywords/phrase. Other heading tags are H2,…, H6 are used only when they are required as they carry no SEO value.

Bold/Strong:
Using a keyword in bold/strong appears to carry a very small amount of SEO weight, and thus it is suggested as a best practice to use the targeted term/phrase at least once in bold.


Italtic/Emphasized:
Italic/emphasized text appears to have a similar to slightly higher weight than bold/strong tags from SEO point of view and thus, we suggest its use on the targeted keyword term/phrase in the content.

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