Off Page SEO

Search Engine Optimization, or SEO, is a technique that would enable you to ensure a prominent position for your website in search engine results pages (SERPs). Since, 80-90% of your web traffic would come through the search engines; Search Engine Optimization plays an important role in the success of your online presence to compete with millions of billions of website.

There are two kinds of SEO, on page SEO and off page SEO. As we have cover some aspects of On Page SEO in the previous posting we are to explore some of the Off Page SEO tips and tricks that are helpful to you in Off Page SEO. Off Page SEO is the thing that you could do to get to a higher page rank (PR) for your website.

HOW TO LINK?

Always link to your index or home page using your domain name. Do not link to the default home or index page. For example, all home/index pages should link to http://www.technologycure.blogspot.com/ instead of http://www.technologycure.blogspot.com/index.html. Of course, the page name should be included when linking to pages other than the home or index page.
Search engines treat http://www.technologycure.blogspot.com/ and http://www.technologycure.blogspot.com/ as two different sites. So, keep your link consistent through out your site. Use your keywords/ phrases in the anchor text for all links appropriately.

Connection with Social Networking Sites

Although most of the social networking site didn’t give you fruit for your presence as they are no-follow but still get yourself connected to the most important and popular social networking sites like Twitter, Facebook, Orkut, Hi5, Myspace, Linked In, etc., and create a profile page of your website or products. By doing this at least you can extend your network, get connected with your friends, share things with each other over the network, and hence generate some traffic and promote your company/website to build an online appearance.

Promote Website Using Blogging

Blogging is one of the most powerful ways to promote your company/website over the internet. Write a blog to promote your company/website. Be precise and to the point in what you're trying to convey so that the user stays and give you benefit if he/she is your regular visitor. Try to use unique content and promote your blog in blog directories and blog search engines. You can also generate traffic to your blog or your website by posting comments in other relevant blogs and then link back to your blog or website by commenting there. This is the most useful technique for back linking.

Join or Create Forum & Discussions

Create a forum and start a discussion or share topics with your buddies. You can also submit a post to a forum or reply to a thread in other forums that allow links to your website which can be crawled by the search engines also known as "Do-Follow Forums".

Website Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Bing, etc., and get listed for free within no time.

Get List Using Free Directory Submission Sites

Submit your websites to the quality directories like DMOZ, Yahoo Directory, Bing Directory, ZoomInfo, One Mission, Pegasus, and so on.
DMOZ is the largest free directory used by Google for Google directory.
Gimpsy is the only site that offers interactive features when you are going to list your site.
Zeal only accepts non-commercial sites.

Link Exchange

Exchange links with other websites that are related to your domain. This will help you to increase your popularity, a major factor of Google's Page-Rank algorithm. Beware of bad reputation website while doing link exchange.

Affiliate Program

Offer attractive commissions on sale of your products to other website by advertising your product on their website. This will help you in two ways at-least, increasing traffic of your website and also back linking to your website with do-follow as you can enforce your affiliate to have a do-follow link.

RSS Feeds

If you are an advertising agency, a news agency or even you are vendor or a merchant who want to sells their product. Publish company news/products through RSS syndication. Websites that are relevant to your business will pick up the RSS feed and hence ultimately will create a link back to your website obviously.

Reference Links

Share the sites, books and material from where you get knowledge about the article you are going to publish. Do mention their website link, book name as a reference. This is another way to increase your link popularity.

Photos and Video Sharing

Publish/share your website product pictures and make them public over social network and through your website as well. Let your visitors see them and comment on them to help you drive more traffic towards your website. Use Facebook, Orkut, Flickr, Picasa, Photo Bucket, Picli, photolia etc. to divert traffic by linking back to your website.
Like with photo sharing, you can made your product videos and promote your product in an effective manner and make them public using YouTube, Metacafe, Dailymotion, and other video sharing portals.

Local Listings & Yellow Pages

Instead of competing millions or billions by going global and facing huge competition, try to make your website local so that search engines can easily view your website and fetch the content and hence target your audience. Submit your website to Yellow Pages, Yahoo Local, Google Local, Maps, Superpages, etc.

Themed Portals

Search for magazines, discussion forum, directories that pertain to your niche and target your audience from there.


Join Answers Portals

Another way to get back-linking is to participate by answering relevant questions and placing a link to your website. Answer.com, Google Answer, Cha-Cha, Yahoo Answers, Answer Bag etc.

CSS, W3C & RSS Directories Submission

If you website offer services related to web design, web development, content writing, SEO and other services then submit your website to W3C and CSS website directories, which may also generate traffic towards your site. Try to follow their standards while designing your website. Try to submit your website to RSS feed directories websites which, again, will help you attain some more traffic.

Widget & Gadget Development

Develop some interactive and innovative widget/gadget applications that are relevant to your work and get more attention by the users for your website. Publish them on your blog/website or in other popular social networking sites like Facebook and Myspace.

Paid Advertising PPC Ad Campaign

If you want to get traffic immediately go for a Paid Marketing or PPC ad campaign with your targeted keywords. Your site will come on the top of the list against targeted keywords and hence more chances of driving more traffic to your site. However, research shown that the paid links couldn’t get more hits as the links that are on the top of the list using organic SEO techniques.