SEO Tips for 2011
The Web world over the last few years has grown tremendously and now the world is a global village and through the web you can show your work and get the world work your customer. It is estimated that there are 156 million websites available over the world earlier this year and it's expected that it would exceed by 182 million as the growth is doubled tripled times over the last 2 years.
Search Engine Optimization is the strategy to bring your pages on the top of the search engines over a particlur keywords or a key phrase. Here are some useful tips that will help you to SEO your website in 2011. Following are the main resources that would help you to bring your website in top ranks.
• Email Marketing
• Press Release
• Social Media Marketing
• Blogging
• Video Marketing
• Image Marketing
• Forums
• Local Search Marketing
• Mobile Marketing
Email Marketing
Internet Email Marketing is one of the most important Offpage SEO thing for the growth of your business success. You may take advantage of various email marketing software and other tools that are available over the web to help you get started instantly and advance your business via Direct Email Marketing.
Most of the times, when the visitors landing on your website have some interest in what you are offering. To utilize and translate this interest of visitors it is always for your beneficial to get some information from visitors that is their names and email address. Once you get this information, you can continuously update them through email alerts whenever you have any update about your product.
This not only helps you to deliver updates about your product to the potential customers but It also help you to keep in touch with your visitors and also divert traffic to your website as well.
Direct Mail Marketing and Newsletter Marketing are an effective way to stay keep in touch with your potential customers, increases their loyalty and hence generate more and more traffic toward you.
Link Building
Link Building, an Off-page SEO technique is the most important and an effective factor in driving traffic to your website as well as getting website listed in top search engine rankings for major search engines like Google, Bing, yahoo.
All the search engines gives important to the link popularity of a website while determining search engine ranking for that particular site. The most important thing is the relevance and the quality of the websites that linking back to your website.
It is very important to have high quality back-links from the websites that are relevant to your website. The Algorithms of the search engines gives much importance to the quality links that are relevant to your website. This is a very useful technique to increase your website traffic.
We SEOgp, offer quality and relevant link building services to our customers that helps them in promoting their website and getting in top search engine positions. Our Link building services are result oriented and most importantly are affordable.
Cross linking between two sites:
1. Identify websites that are relevant to your business.
2. Contact their marketing team for cross-linking.
3. Ensure that more traffic is driven towards your web site means higher ranking for your website.
PRESS RELEASE
Press release is another important Off-page SEO resource. Press release submission is one of the best to promote your blogging. Writing press releases for each of your posts can divert a large amount of traffic towards your website as well as building some links.
Press releases are used for building back-links and generating traffic for your website. In order to get high quality back-links aiding in SEO, you need to submit press releases with links to your sites. High traffic press releases sites help you with divert traffic as well as higher page rank.
SOCIAL MEDIA MARKETING
One of the most important off-page SEO that are very useful in driving traffic to your website. Although most of the social media sites doesn’t give you the fruit as they give you don’t follow link. But still atleast it’s source of driving huge traffice towards your website.
Create your business profile page on Facebook, Twitter, Linked In, Orkut and other social media sites to show your work to your friends and get connected to the whole world as well as generating more and more traffic to your site.
Wednesday, March 23, 2011
Sunday, February 20, 2011
Off Page SEO
Search Engine Optimization, or SEO, is a technique that would enable you to ensure a prominent position for your website in search engine results pages (SERPs). Since, 80-90% of your web traffic would come through the search engines; Search Engine Optimization plays an important role in the success of your online presence to compete with millions of billions of website.
There are two kinds of SEO, on page SEO and off page SEO. As we have cover some aspects of On Page SEO in the previous posting we are to explore some of the Off Page SEO tips and tricks that are helpful to you in Off Page SEO. Off Page SEO is the thing that you could do to get to a higher page rank (PR) for your website.
HOW TO LINK?
Always link to your index or home page using your domain name. Do not link to the default home or index page. For example, all home/index pages should link to http://www.technologycure.blogspot.com/ instead of http://www.technologycure.blogspot.com/index.html. Of course, the page name should be included when linking to pages other than the home or index page.
Search engines treat http://www.technologycure.blogspot.com/ and http://www.technologycure.blogspot.com/ as two different sites. So, keep your link consistent through out your site. Use your keywords/ phrases in the anchor text for all links appropriately.
Connection with Social Networking Sites
Although most of the social networking site didn’t give you fruit for your presence as they are no-follow but still get yourself connected to the most important and popular social networking sites like Twitter, Facebook, Orkut, Hi5, Myspace, Linked In, etc., and create a profile page of your website or products. By doing this at least you can extend your network, get connected with your friends, share things with each other over the network, and hence generate some traffic and promote your company/website to build an online appearance.
Promote Website Using Blogging
Blogging is one of the most powerful ways to promote your company/website over the internet. Write a blog to promote your company/website. Be precise and to the point in what you're trying to convey so that the user stays and give you benefit if he/she is your regular visitor. Try to use unique content and promote your blog in blog directories and blog search engines. You can also generate traffic to your blog or your website by posting comments in other relevant blogs and then link back to your blog or website by commenting there. This is the most useful technique for back linking.
Join or Create Forum & Discussions
Create a forum and start a discussion or share topics with your buddies. You can also submit a post to a forum or reply to a thread in other forums that allow links to your website which can be crawled by the search engines also known as "Do-Follow Forums".
Website Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Bing, etc., and get listed for free within no time.
Get List Using Free Directory Submission Sites
Submit your websites to the quality directories like DMOZ, Yahoo Directory, Bing Directory, ZoomInfo, One Mission, Pegasus, and so on.
DMOZ is the largest free directory used by Google for Google directory.
Gimpsy is the only site that offers interactive features when you are going to list your site.
Zeal only accepts non-commercial sites.
Link Exchange
Exchange links with other websites that are related to your domain. This will help you to increase your popularity, a major factor of Google's Page-Rank algorithm. Beware of bad reputation website while doing link exchange.
Affiliate Program
Offer attractive commissions on sale of your products to other website by advertising your product on their website. This will help you in two ways at-least, increasing traffic of your website and also back linking to your website with do-follow as you can enforce your affiliate to have a do-follow link.
RSS Feeds
If you are an advertising agency, a news agency or even you are vendor or a merchant who want to sells their product. Publish company news/products through RSS syndication. Websites that are relevant to your business will pick up the RSS feed and hence ultimately will create a link back to your website obviously.
Reference Links
Share the sites, books and material from where you get knowledge about the article you are going to publish. Do mention their website link, book name as a reference. This is another way to increase your link popularity.
Photos and Video Sharing
Publish/share your website product pictures and make them public over social network and through your website as well. Let your visitors see them and comment on them to help you drive more traffic towards your website. Use Facebook, Orkut, Flickr, Picasa, Photo Bucket, Picli, photolia etc. to divert traffic by linking back to your website.
Like with photo sharing, you can made your product videos and promote your product in an effective manner and make them public using YouTube, Metacafe, Dailymotion, and other video sharing portals.
Local Listings & Yellow Pages
Instead of competing millions or billions by going global and facing huge competition, try to make your website local so that search engines can easily view your website and fetch the content and hence target your audience. Submit your website to Yellow Pages, Yahoo Local, Google Local, Maps, Superpages, etc.
Themed Portals
Search for magazines, discussion forum, directories that pertain to your niche and target your audience from there.
Join Answers Portals
Another way to get back-linking is to participate by answering relevant questions and placing a link to your website. Answer.com, Google Answer, Cha-Cha, Yahoo Answers, Answer Bag etc.
CSS, W3C & RSS Directories Submission
If you website offer services related to web design, web development, content writing, SEO and other services then submit your website to W3C and CSS website directories, which may also generate traffic towards your site. Try to follow their standards while designing your website. Try to submit your website to RSS feed directories websites which, again, will help you attain some more traffic.
Widget & Gadget Development
Develop some interactive and innovative widget/gadget applications that are relevant to your work and get more attention by the users for your website. Publish them on your blog/website or in other popular social networking sites like Facebook and Myspace.
Paid Advertising PPC Ad Campaign
If you want to get traffic immediately go for a Paid Marketing or PPC ad campaign with your targeted keywords. Your site will come on the top of the list against targeted keywords and hence more chances of driving more traffic to your site. However, research shown that the paid links couldn’t get more hits as the links that are on the top of the list using organic SEO techniques.
Thursday, February 17, 2011
On Page SEO
On page SEO or search engine optimization is making sure that your website is as search engine friendly as possible. If your website is not optimized then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:
Domain Name as a Keyword/ Keywords in URL:
If your domain name represents your keyword or a phrase, you have just got a flying start. Use your keyword in URL as much as you can. For Example:
http://technologycure.blogspot.com/SEO
http://technologycure.blogspot.com/OnPageSEO
Dynamic Page Title:
The page title is probably the most important thing from On-Page SEO (Search Engine Optimization) point of view. Ideally you should have unique and dynamic page title for each page of your site that reflects the page content. Title length must be 10 – 60 characters long with no special character is recommended.
<title>SEO – On Page SEO, Search Engine Optimization, SEO Experts </title>
Unique Page Content:
The page content is the most important thing for On-Page SEO (Search Engine Optimization). Ideally you should have unique page content for each page. The page content consists of 3-7% keywords and 1-2% secondary keyword/phrase. The content must not be too long so that the user gets bored. Remember, it’s all about the user who get benefit from your content and in return you will get fruit from them.
Reflects Your Product Details Using Meta Title and Description:
Meta titles and descriptions are the second most important on-page SEO element (when it comes to what is getting indexed by the search engines). Google might use this as a snipped for your page in the search results – as sometimes Google may choose to use a snippet from your page’s visible text if it matches better the user’s query. Alternatively, if your site is listed in the Open Directory Project, Google might use the description provided there.
Write Clean Code:
Try to follow the W3C standards and write clean indented code as much as you can. Today, Google index billions and billions of webpage’s, and their index is roughly 100 million gigabytes. A Google bots or crawler visits a page, saves the content and follows the links from that page to the pages that are linked to it and repeating this process over and over again until it has crawled billions of pages over the web. So, try to optimize your code and content as well.
Use Internal Linking Effectively:
This is the simplest and one of the most powerful onpage SEO elements. Internal structures help you in a great way. It helps people read along related posts properly and you get anchor text link from a thematic site and search engines find it easy to reach your new content and index it. So always keep your internal structure such that your old and indexed posts should point to your latest post, so it will get indexed faster and hence ranked higher. If your article or content are large use bookmarking at the top of the article so that the user get to the right position and hence increases your internal linking.
Use <a href> & <img> Tags Smartly:
The anchor tag or the <a> tag and image tag or the <img> tag, is one of the most important html tags in terms of onpage SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.
The <img> tag can be more effective if title and alt properties smartly as google does crawl image but it does read the alt and title properties.
Use H1, H2, H3, …, H6 Tags Appropriately:
Use heading tags in your content appropriately. Use H1 tag for page headlines and, preferably for the targeted keywords/phrase. Other heading tags are H2,…, H6 are used only when they are required as they carry no SEO value.
Bold/Strong:
Using a keyword in bold/strong appears to carry a very small amount of SEO weight, and thus it is suggested as a best practice to use the targeted term/phrase at least once in bold.
Italtic/Emphasized:
Italic/emphasized text appears to have a similar to slightly higher weight than bold/strong tags from SEO point of view and thus, we suggest its use on the targeted keyword term/phrase in the content.
Domain Name as a Keyword/ Keywords in URL:
If your domain name represents your keyword or a phrase, you have just got a flying start. Use your keyword in URL as much as you can. For Example:
http://technologycure.blogspot.com/SEO
http://technologycure.blogspot.com/OnPageSEO
Dynamic Page Title:
The page title is probably the most important thing from On-Page SEO (Search Engine Optimization) point of view. Ideally you should have unique and dynamic page title for each page of your site that reflects the page content. Title length must be 10 – 60 characters long with no special character is recommended.
<title>SEO – On Page SEO, Search Engine Optimization, SEO Experts </title>
Unique Page Content:
The page content is the most important thing for On-Page SEO (Search Engine Optimization). Ideally you should have unique page content for each page. The page content consists of 3-7% keywords and 1-2% secondary keyword/phrase. The content must not be too long so that the user gets bored. Remember, it’s all about the user who get benefit from your content and in return you will get fruit from them.
Reflects Your Product Details Using Meta Title and Description:
Meta titles and descriptions are the second most important on-page SEO element (when it comes to what is getting indexed by the search engines). Google might use this as a snipped for your page in the search results – as sometimes Google may choose to use a snippet from your page’s visible text if it matches better the user’s query. Alternatively, if your site is listed in the Open Directory Project, Google might use the description provided there.
Write Clean Code:
Try to follow the W3C standards and write clean indented code as much as you can. Today, Google index billions and billions of webpage’s, and their index is roughly 100 million gigabytes. A Google bots or crawler visits a page, saves the content and follows the links from that page to the pages that are linked to it and repeating this process over and over again until it has crawled billions of pages over the web. So, try to optimize your code and content as well.
Use Internal Linking Effectively:
This is the simplest and one of the most powerful onpage SEO elements. Internal structures help you in a great way. It helps people read along related posts properly and you get anchor text link from a thematic site and search engines find it easy to reach your new content and index it. So always keep your internal structure such that your old and indexed posts should point to your latest post, so it will get indexed faster and hence ranked higher. If your article or content are large use bookmarking at the top of the article so that the user get to the right position and hence increases your internal linking.
Use <a href> & <img> Tags Smartly:
The anchor tag or the <a> tag and image tag or the <img> tag, is one of the most important html tags in terms of onpage SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.
The <img> tag can be more effective if title and alt properties smartly as google does crawl image but it does read the alt and title properties.
Use H1, H2, H3, …, H6 Tags Appropriately:
Use heading tags in your content appropriately. Use H1 tag for page headlines and, preferably for the targeted keywords/phrase. Other heading tags are H2,…, H6 are used only when they are required as they carry no SEO value.
Bold/Strong:
Using a keyword in bold/strong appears to carry a very small amount of SEO weight, and thus it is suggested as a best practice to use the targeted term/phrase at least once in bold.
Italtic/Emphasized:
Italic/emphasized text appears to have a similar to slightly higher weight than bold/strong tags from SEO point of view and thus, we suggest its use on the targeted keyword term/phrase in the content.
Tuesday, February 8, 2011
10 SEO Tips For Your Website
Search engine optimization (SEO) is key to market your product online and make the whole world your customer. Search Engine Optimization (SEO) is used for obtaining the right keywords when users search for something on the internet. Only few of us know is that SEO is used in obtaining rankings for a site for relevant keywords or phrases.
Today my topic is SEO Tips and Tricks and in this regard I want to share top 10 tips that I feel is very important for a website to come on the top of the list on search engines.
1) Write Unique content (HIGH PRIORITY)
Many of us think that more data higher ranking but the fact is that you need to provide content that has information and to the point and you need to look unique than what is on other sites and other Web pages.
2) Add new content all the time (HIGH PRIORITY)
Websites who updated their content on regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content & keywords on your site, which also improves your rankings. This also helps you that the visitors come back and spend some time with the new content.
3) Create a relevant keyword phrase (HIGH PRIORITY)
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.
4) Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
While selecting/deciding a keyword or a phrase, you need to find a keyword/phrase that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. So, it is better to try keyword that are relevant and are not too popular, otherwise you have to came-up out of your skin to compete over the cloud of websites to come on the top of the list on search engines.
5) Write an accessible site (HIGH PRIORITY)
The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.
6) Keyword/Phrase in your Title, Meta tag (HIGH PRIORITY)
The title and meta tags are the most important tags on your Web page. And placing your keyword phrase in the title and meta tags, preferably at the beginning is very important to get that phrase into the search engines. It also help you to puts your keyword phrase as the link in the search engine index.
7) Get a domain as Keyword/Phrase (HIGH PRIORITY)
Getting a domain name as a phrase is a great way to optimize for that phrase.
8) Use the Keyword/Phrase in your URL (HIGH PRIORITY)
If you can't get your keywords into your domain name then not to worry about, you can put them into your URLs using rewrite rule or by using query string that will help search engines to read the URLs and assign value to the text they find there.
9) Use your Keyword/Phrase a lot, but not too much (HIGH PRIORITY)
Use your keyword phrase in your website a lot of time which increases the chances that the search engine crawler to index your site with your keyword/phrase into their directory. The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords several times into your article or content, but not too much. Keyword density should be between 3 and 7% for your primary keyword/phrase and 1-2% for any secondary keywords or phrases.
10) Use keyword or keyword phrase in< img> tag (HIGH PRIORITY)
Use your keyword or keyword phrases in <img> tags. The image name should be relevant and there must alt and title properties define for the image. For example: If the image of a car then it should be named as car.gif (or any other extension) and it should be like that:
<img src=’car.gif’ alt=’car’ title=’car’ />
Here, one thing I like to mention that there must be closing slash (/) at the end of the tag that have no closing tags. This helps you to follow W3C standards and which also helps a bit in your SEO.
Today my topic is SEO Tips and Tricks and in this regard I want to share top 10 tips that I feel is very important for a website to come on the top of the list on search engines.
1) Write Unique content (HIGH PRIORITY)
Many of us think that more data higher ranking but the fact is that you need to provide content that has information and to the point and you need to look unique than what is on other sites and other Web pages.
2) Add new content all the time (HIGH PRIORITY)
Websites who updated their content on regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content & keywords on your site, which also improves your rankings. This also helps you that the visitors come back and spend some time with the new content.
3) Create a relevant keyword phrase (HIGH PRIORITY)
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.
4) Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
While selecting/deciding a keyword or a phrase, you need to find a keyword/phrase that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. So, it is better to try keyword that are relevant and are not too popular, otherwise you have to came-up out of your skin to compete over the cloud of websites to come on the top of the list on search engines.
5) Write an accessible site (HIGH PRIORITY)
The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.
6) Keyword/Phrase in your Title, Meta tag (HIGH PRIORITY)
The title and meta tags are the most important tags on your Web page. And placing your keyword phrase in the title and meta tags, preferably at the beginning is very important to get that phrase into the search engines. It also help you to puts your keyword phrase as the link in the search engine index.
7) Get a domain as Keyword/Phrase (HIGH PRIORITY)
Getting a domain name as a phrase is a great way to optimize for that phrase.
8) Use the Keyword/Phrase in your URL (HIGH PRIORITY)
If you can't get your keywords into your domain name then not to worry about, you can put them into your URLs using rewrite rule or by using query string that will help search engines to read the URLs and assign value to the text they find there.
9) Use your Keyword/Phrase a lot, but not too much (HIGH PRIORITY)
Use your keyword phrase in your website a lot of time which increases the chances that the search engine crawler to index your site with your keyword/phrase into their directory. The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords several times into your article or content, but not too much. Keyword density should be between 3 and 7% for your primary keyword/phrase and 1-2% for any secondary keywords or phrases.
10) Use keyword or keyword phrase in< img> tag (HIGH PRIORITY)
Use your keyword or keyword phrases in <img> tags. The image name should be relevant and there must alt and title properties define for the image. For example: If the image of a car then it should be named as car.gif (or any other extension) and it should be like that:
<img src=’car.gif’ alt=’car’ title=’car’ />
Here, one thing I like to mention that there must be closing slash (/) at the end of the tag that have no closing tags. This helps you to follow W3C standards and which also helps a bit in your SEO.
Monday, January 10, 2011
SEO (Search Engine Optimization)
What is SEO (Search Engine Optimization)?
SEO or Search Engine Optimization refers to the tips and techniques that allow a website to get more traffic from search engines (Google, Bing, Yahoo, and so on).
SEO can be divided into two main areas: off-page SEO (work that takes place outside from the website that will refer to your site) and on-page SEO (internal website changes to make your website rank better)
How Do I Optimize for the Search Engines?
Search engine optimization begins even before start designing your website. It starts by selecting a very specific, selective and focused topic for your website, and choosing the right domain name that matches your business domain. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).
After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site's pages by following links from the most important pages.
The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources.
As far as submitting your website to the search engines is concerned, it is not necessary. Search engines find pages by following links on other pages. Therefore, by getting a few inbound links (we'll explain how in our link building section) your site will be found and listed by the search engines.
SEO or Search Engine Optimization refers to the tips and techniques that allow a website to get more traffic from search engines (Google, Bing, Yahoo, and so on).
SEO can be divided into two main areas: off-page SEO (work that takes place outside from the website that will refer to your site) and on-page SEO (internal website changes to make your website rank better)
How Do I Optimize for the Search Engines?
Search engine optimization begins even before start designing your website. It starts by selecting a very specific, selective and focused topic for your website, and choosing the right domain name that matches your business domain. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).
After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site's pages by following links from the most important pages.
The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources.
As far as submitting your website to the search engines is concerned, it is not necessary. Search engines find pages by following links on other pages. Therefore, by getting a few inbound links (we'll explain how in our link building section) your site will be found and listed by the search engines.
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